AN AGENT working only on exclusives can give each property proper attention and can afford to advertise it. He is more likely to effect a sale, and at a better price.If you would look at one agent only, you would know that he is advertsing your property properly and that he can offer it freely in the best channels and in the best way to attract buyers, because you and he would be protected against piracy.
“Too many cooks spoil the broth”. This is especially applicable to the sale of real estate. The present irresponsible freelance system only means an enormous loss of time and money.
With an exclusive agency, you avoid the possibility of being sued for commission by brokers you had forgotten you had listed your property with.
A competent and self respecting agent would rather list 10 properties exclusively rather than 100 in a slipshod manner.
If your property is one of the 10, your chance of selling it, at a good price, is better than it is one of the 100.
Some owners fear that an exclusive agency may prevent them from selling their property through other source. This is a mistake.
Any conscientious exclusive agent would be willing to serve his client’s best interest, even if it means dividing his commission with another broker who may have a customer.
The owner can and should keep his agent advised of all enquiries he may get, and work with him. If you expect a broker to protect you, you should, as a matter of fairness and reciprocity, be willing to protect him by making him your exclusive agent.
Concentration applies to the real estate business as to any other offer. You should, in your own interest, concentrate your business on one good brokerage firm, which in turn will give proper attention to your property.
The agent would also save you the annoyance of dealing with any Tom, Dick , and Harry.
The above article was first appeared in ST on 21 October 1988. This is still valid today.
Property Owners, when you sell your property through open listing, beside the need to carry out all viewing coordinations with all the agents, you also need to keep in touch with all the agents on the marketing status. With an exclusive agent, you just need to request the exclusive agent to update you on the status. Leave all the coordination works with all other agents to the exclusive agent he or she is co-broking. Avoid doing the work of an agent and at the end of the day, you still need to pay the agent commission after your house is sold.
Make full use of your agent.
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Penny Ang - 90229821